A reliable, Traditional, Product-Oriented and Medicinal Product Brand. In 1955 Joao Santos had an idea: to build a food system as a way to defend and promote health as nutrition is achieved and defended through health.
In 4 decades the brand has evolved supported by clinical studies, making several launches, gaining awareness and confidence on the part of consumers.
The evolution of the brand followed the inevitable cycle of human life and, by the end of the 90’s, was in decline … lacked dynamism and modernity. In 2000 the brand was put up for sale. In 2001, F. Lima identified the opportunity and the DIESE brand was purchased.
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