The paratudo beverage industry began in 1951 with the launch of its first product, the paratudo, a drink made of herbal and bitter roots. Fruit of the work of an entrepreneurial and genuinely Brazilian family, paratudo is located in the industrial district of Uberlândia in Minas Triangle, one of the most valued areas of the country. Prepared with selected ingredients
Catuaba is an alcoholic beverage originating in Brazil, to which aphrodisiac properties are attributed. It is prepared from several plants that popularly take the name of catuaba. And sensuality is in the genesis of drinking: it was born in 1992, inspired by Wild Instinct, the classic film with Michael Douglas and Sharon Stone. “The film served as inspiration for the
Acquired in the 60´s, it has intensified its participation specifically in the Southern region of Brazil and in the countryside of the state of São Paulo. Its identification was more associated to the ‘country-style’, which is related to farmers, ranchers and cowboys and their popular celebrations in Brazil. It is featured in a 600 ml amber bottle, in addition to
Created in 1950 by the D´Abronzzo family in the city of Piracicaba, it became one of the most important cachaça brands of its time with the memorable jargon: “Ai tatu, tatuzinho, me abre a garrafa e me dá um pouquinho.” “Oh armadillo, little armadillo, open the bottle and give me a little bit.”.It was greatly accepted in the 50´s and
Cachaça was born in Brazil in the early years of colonization in 1543. Over the centuries it became a national traditional drink. Respecting the Brazilian tradition and from the same processes that tell the story of Minas Gerais, Vale Verde was born. The Cachaça Vale Verde gets its flavour and its golden colour when its aged in European oak casks.
It was thanks to the creativity and daring of the black slaves that one can savour the most Brazilian of drinks: Cachaça, one of the most beautiful expressions of Brazilian culture. Selecta, Brazil’s biggest craft cachaça producer, follows and actively participates in the growth and evolution of this market; after all, they’ve been producing labels of unique quality, taste and