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The paratudo beverage industry began in 1951 with the launch of its first product, the paratudo, a drink made of herbal and bitter roots. Fruit of the work of an entrepreneurial and genuinely Brazilian family, paratudo is located in the industrial district of Uberlândia in Minas Triangle, one of the most valued areas of the country. Prepared with selected ingredients and the highest quality, paratudo drink has a striking, strong and distinctive flavour that pleases the palate of Brazilians spread throughout the country. Paratudo Bitter Roots is tradition in the market and remains one of the company’s largest sales driving.

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